Media Blog 1

1) Introduction: narrative in advertising 2) Advertising: persuasive techniques 3) Advertising: the representation of women in advertising 4) Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Blog tasks: Representation of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representation of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry suggest advertising has changed since the mid-1990s because advertising has increasingly employed images in which gender and sexual orientation of the subjects ar

Classwork notes: Narrative is a hugely important element in advertising and marketing. Todorov – Equilibrium Propp – Familiar character types Barthes – Enigma and action codes Levi-Strauss – Binary opposition Narrative in advertising: Jonah Sachs American writer Jonah Sachs has highlighted the importance of storytelling in advertising and marketing: “The story wars are all around us. They are the struggle to be heard in a world of media noise and clamour. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviour – great stories.” Narrative patterns Linear Pattern:  progresses forward towards a resolution - Beginning, Middle and End. Multi-strand Narrative:  popular in broadcast TV (e.g. soaps) and film. Involves more than one narrative running parallel involving different characters and locations. Documentary narrat