Media Blog 1

Advertising: Persuasive techniques blog task Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find  our Media Magazine archive here . Answer the following questions on your blog: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that 'All publicity works on anxiety' in his seminal book 'Ways of Seeing' (1972). This means that advertisements offer consumers improved versions of themselves. They are made to think that they will become a better person if they buy that product. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Referring, either knowingly or subconsciously, to lifestyles represented to us (through the media or in real life) that we find attractive is known as referencing. Consumers create a vision of themselves living a certain idealised lifestyle,

1) Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert combines small narratives from different characters in order to create a picture of what London life is like. Propps' character theory is used in the advert. The many individuals who share their stories can all be argued as heroes. The problems they face, such as the skeleton motorbike rider at 0:37 riding after the girl in Peckham, are the villains. The idea of heroes and villains also applies to Levi-Strauss' theory of binary opposition. Other examples of binary opposition include the setting used in the advert (Day VS Night, Sunny VS Rain, etc.) and the types of characters in the advert (Young VS Old, Female VS Male, etc.) Todorov's narrative structure of equilibrium can also be applied to the advert. The equilibrium is established very shortly in the beginning of the advert, where London is introduced and everything is normal. The d

MIGRAIN index 1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Fact sheet questions 7) Audience: classification - Psychographics Presentation 8) October Assessment Learner Response 9) Audience theory 1 10) Audience theory 2 11) Audience theory: Media Effects  Fact sheet 12) Industries: Ownership and Control 13) Industries: Regulation 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory 19) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  20) Representation: Feminist theory 21) January assessment learner response 22) Representation: Identity in the online age - MM article

MIGRAIN: IDEOLOGY AND THE WIDER MEDIA Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article discusses how the media and propaganda is used to shape ideological views in the society of Panem, which are that of a dystopia. 2) What view of capitalist ideology is presented in the Hunger Games films? Panem consists of the capital city 'The Capitol', where the rich live and 13 districts, where the poor live and whose sole purpose is to serve those in the Capitol. Every district is poor; people struggle to survive on small amounts of food and minimum wages, while they work to provide coal, technology, food, power and other services to the Capitol. This is the norm. Every year the Hunger Games takes place- an event that provides enjoyment for those in power and keeps the underprivileged under control. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ide

Blog task: binary oppositions and ideology Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people watching and tweeting than usual. 1) What examples of binary opposition can you suggest from watching this clip? There are many examples of binary opposition in this clip. Examples include Left wing VS Right wing and Immigration VS No immigration with Brand being very left wing and supporting immigration and the lower class whereas Farage was against immigration because he believed it was getting too out of hand.  There was even binary opposition in the way the two were dressed. Brand was dressed in a more laid back fashion than Farage with his shirt open, whereas Farage was wearing a suit and tie. This could represent Rich VS Poor and Lower class VS Upper class. 2) What ideologies are on display in this clip? Brand was clear and confident on hi

Representing ourselves: blog task Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you - Everyone constructs an image to shape and communicate their identity; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be. I think, therefore I am - How we perceive ourselves and how we present ourselves is based on the social constructs that define the groups we find ourselves in: class, religion, gender and the predetermined roles. (The past) From citizen to consumer - Edward Bernays (Public relations consultant) stated that people no longer act like "active citizens but as passive consumers"; advertising was starting to convince them that they sh

Representation & Identity: Factsheet blog task Use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. Save it to USB or email it to yourself so you have access to the reading for homework. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity and David Gauntlett: 1) What is collective identity? Write your own definition in as close to 50 words as possible. Collective identity is group of individuals which share the same traditions, beliefs and similar understanding of the world that surrounds them. 2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? Tea & Biscuits  London English Breakfast Football & Rugby Public Transport 3)

Learner Response: 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). EBI; Lack of knowledge and revision. Points not explained properly. 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. Question 1:  Diversification: Diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? Revision and Preparation: 2 4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly. In question 1, i wrote about three strategies which were horizontal integration, vertical integration and conglomerate, however i didn't write abo

1)The article focuses on a period drama aired in America called "Pan Am" and the music video for the Beyonce song "Why Don't You Love Me." 2)This idea mentioned is that the females in both texts are for men to look at, linking to the idea that sex sells. An example of which in the first media text is through a magazine cover, which display the main character, "Laura," as a stewardess in tight but suggestive clothing. Also, it highlights the fact the the pilots and stewards would stay in expensive and luxurious hotel, which to an extent may not as true to this day, potentially giving the counter hegemonic reading that the representation of pilot and in flight can crew are inaccurate. The Beyonce music video refers to the 1950s' typical housewife, who is cleaning and making sure that the house is ready and perfect for the huband, who would be at work, whilst the wife would be at home, looking after the children etc. Of course, this is a misrepresent

1) Why did Laura Bates start the Everyday Sexism project? --> Laura Bates started the Everyday Sexism project to rise awareness in sexism which happens everyday without people actually realising. She started the project after she was sexually harassed, verbally abused and experiencing sexism everyday. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? --> Everyday Sexism is linked to the concept of post-feminism as they are people who still think sexism is a major issue in today's society and want to stand up against it and stop it. Feminism is definitely still required in western societies as the introduction of the new President of USA has lead to the increase in sexist comments as well as sexist beliefs. There are people who still believe in sexist views and therefor feminism campaigns still need to be held to go against these views. 3) Why was new technology essential to the success of the Everyda