Readings
The denotation of this advert is 50 Cent using a quote to advertise a sport-related company.
The connotation of this is that he is trying to relate with the customers by quoting how he has lived life. Also, that it says "I am what I am" shows that he will not change for nothing. Another connotation would be the quote; it can show that you should live in the moment and go buy shoes from rebook.
The copy of the text is that it shows that it is directly aiming this at the audience. This is known as the direct mode of address.
The font is traditional which shows an element of power because it gives the sense that the company has been there for a long time so it will always be reliable. Furthermore, this typography also shows some type of dominance because of it bold and standing out print.
The colour of this is monochrome giving the advert a dramatic like effect and making you focus more on the specific subject rather than the colors. Also, this effects also,
The composition of this advert is different compared to most common adverts; its split so that both the picture and the written text are seen on an equal level. Also, it text written through both of them shows how the image and the text are connected.
The size of this advert is normal the Picture is more eye-catching as that what the younger generation will focus on more.
The type of shot this is is medium. In the advert, you can see that the angle is very center and focuses a lot on the bold typography in the middle.
The subject matter of this photo is the company trying to sell it shoes through promoting. However, another subject matter might be that
The setting of this advert was somewhere very restricted. You can see the advert was taken indoor and that it is sort of prison-like which can be seen through the fingerprints in the background. Furthermore, because it shows a black rapper it might be set in a place where crime is very high and chances of having more than one chance are unavailable.
The connotation of this is that he is trying to relate with the customers by quoting how he has lived life. Also, that it says "I am what I am" shows that he will not change for nothing. Another connotation would be the quote; it can show that you should live in the moment and go buy shoes from rebook.
The copy of the text is that it shows that it is directly aiming this at the audience. This is known as the direct mode of address.
The font is traditional which shows an element of power because it gives the sense that the company has been there for a long time so it will always be reliable. Furthermore, this typography also shows some type of dominance because of it bold and standing out print.
The colour of this is monochrome giving the advert a dramatic like effect and making you focus more on the specific subject rather than the colors. Also, this effects also,
The composition of this advert is different compared to most common adverts; its split so that both the picture and the written text are seen on an equal level. Also, it text written through both of them shows how the image and the text are connected.
The size of this advert is normal the Picture is more eye-catching as that what the younger generation will focus on more.
The type of shot this is is medium. In the advert, you can see that the angle is very center and focuses a lot on the bold typography in the middle.
The subject matter of this photo is the company trying to sell it shoes through promoting. However, another subject matter might be that
The setting of this advert was somewhere very restricted. You can see the advert was taken indoor and that it is sort of prison-like which can be seen through the fingerprints in the background. Furthermore, because it shows a black rapper it might be set in a place where crime is very high and chances of having more than one chance are unavailable.
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