Readings
The denotation of this advert is 50 Cent using a quote to advertise a sport-related company. The connotation of this is that he is trying to relate with the customers by quoting how he has lived life. Also, that it says "I am what I am" shows that he will not change for nothing. Another connotation would be the quote; it can show that you should live in the moment and go buy shoes from rebook. The copy of the text is that it shows that it is directly aiming this at the audience. This is known as the direct mode of address. The font is traditional which shows an element of power because it gives the sense that the company has been there for a long time so it will always be reliable. Furthermore, this typography also shows some type of dominance because of it bold and standing out print. The colour of this is monochrome giving the advert a dramatic like effect and making you focus more on the specific subject rather than the colors. Also, this effects al...