'Semiotics: icon, index, symbol blog task'

-

Semiotics



Example 1: Icon


Example 2: Index




Example 3: Symbol
2.Why are icons and indexes so important in media texts?

- Icons are signs that have a physical resemblance to the signified-the thing being represented.
The Index signs show evidence of what is being represented. Icons are used in everyday life, for example, a wheelchair icon is to show disabled people where to go use the toilet or what is available to them likewise for the men and women. Indexes have a direct connection with what is being signified, which means it links with the icon and is very similar to it.

3) Why might global brands try and avoid symbols in their advertising and marketing?

- 


4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?



The media text that failed to communicate the meaning would be the Pepsi advert that Kendall Jenner was recently in this year. The message Pepsi was meant to give out was a loving and caring one. They also wanted to connoted that this brand brings everyone together in peace and brings joy within society/community. In addition, they also were trying to say that the world is one unity. However, that message was not given out and it actually gave the audience a different meaning. The audience thought it was aimed at a social justice group "Black Lives Matter" which caused a lot of controversies. This is because it said that a can of Pepsi would stop police from hurting innocent people.

5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.

-



Apple is one of the biggest companies and has never failed to satisfy customers. The message they give it about there products being longlasting, worth the money, unique makes them successful. they gain loyal customers through the different products they sell. Furthermore, it satisfies the needs of the people. They target everyone and they get everyone's attention with the latest technology they sell. The typography used in this brand is bold and it stands out getting the attention from the audience.





























Comments

Post a Comment

Popular posts from this blog

Cover Work: Audience Theory

-
Image
Read Media Factsheet 030 - Media and Audiences -The Effects Debate and answer the following questions: 1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?') -->   I don't really play any violent video games or watch any violent videos, I am not violent at all in real life. 2) What are the four categories of different effects theories? -->   Bandura: Social Learning Theory    Stanley Cohen: Moral Panic    Tecnopanic: Modern Moral Panic    George Gerbner: Cultivation Theory 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?  -->T he media text that is provided as hypodermic theory which is used to blame for certain events are : Child's Play, Natural Born Killers, and Marilyn Manson   4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet. -
Read more

Industries: Ownership and Control

-
Industries: Ownership and control blog task Create a new blogpost called 'Ownership and control' and complete the following tasks: 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  Comcast,  21st Century Fox,  Facebook,  Viacom,  News Corp,  Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.  -->THE WALT DISNEY COMPANY. Best known: Channel, Theme parks, animated characters and shows. Vertical Integration:  Walt Disney, Animation Studios, Pixar Animation Studios, Marvel Studios, and Lucasfilm Ltd. Horizontal integration: ABC Owned television and ESPN Synergy: Disney Store, toys, press and publisher Diversifcation: Internet Group, ESPN Cross Media Integration:N/A 2) Do you agree that governments
Read more

Henry Jenkins - fandom blog tasks

-
Henry Jenkins - fandom blog tasks The following tasks will give you an excellent introduction to fandom and also allow you to start exploring degree-level insight into audience studies. Work through the following: Factsheet #107 - Fandom Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #107 on Fandom. Save it to USB or email it to yourself so you have access to the reading for homework. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? -->   They have a devotion hat goes beyond simply consuming media texts, but it's part of a persons identity in much the same way as gender, class and age define who we are. 2) What the different types of fan identified in the factsheet? --> Hardcore/True Fan: identify themselves as the 'insiders' within any given fandom. They spend a lot of time and money to become one and take pride on the quality and quant
Read more