Readings

The denotation is a famous basketball player- Kobe Bryant- holding a basketball.
The connotation of this is that this famous player just won a game and he looks like he is screaming in victory. It might also connote motivation and inspiration towards the audience to do the things they are good at again and again.
The colours are bright and the yellow stands out, which will easily catch the eye of the audience and make them wanna actually look ay the advert.
The copy shows that the advert is somehow motivating the audience and making sure that they understand the message being given through the advert.
The font of the advert is very modern which shows it is mainly aimed at the younger generation rather than the older. This might be because while your young your still learn new things and adapting to life.
The composition is simple yet effective. This is because the picture is in the background and the bold typography is on the picture showing the connection between the two.
The size of the copy is quite big showing it is the most important part and the picture looks like it was zoomed in on the player showing that they wanted the player to stand out from the environment.
The shot of the picture is medium and the angle is very centre on the player.
The subject matter is the company trying to persuade the young generation to be better and.
The setting of this advert was a basketball game the Lakers were playing at. Which means that it was taken indoors.