Leaner Responses

Learner Response:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

EBI; Lack of knowledge and revision.
Points not explained properly.


2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Question 1: 

• Diversification: Diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

Revision and Preparation: 2

4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

In question 1, i wrote about three strategies which were horizontal integration, vertical integration and conglomerate, however i didn't write about the benefits for conglomerate.

5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

For

• Public service broadcasting maintains quality standards and audiences appreciate the quality and consistency of BBC, ITV and Channel 4. PSB channels still dominate audience ratings even after digital fragmentation. TV remains at the heart of the country and the collective experience of television is vital to maintain in British society.
• It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content.
• Unique funding model for BBC and Channel 4 means channels don’t need to chase audiences/high ratings and PSB remit means subjects are covered and people are represented that otherwise may be ignored by commercial broadcasters.

Against

• Public service broadcasting creates a market that commercial broadcasters can’t fairly compete in – they are against channels that do not need to attract large ratings to survive.
• Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and some C4) content isn’t realistic. Young people are increasingly choosing to avoid paying the licence fee so long-term future of funding model isn’t viable.
• Younger audiences simply don’t watch live TV in the same way as older generations. Streaming services such as Netflix and Amazon Prime will dominate TV market eventually – public service broadcasting needs to update to find a place in that digital market.

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

The film poster advertising III M manor conveys a man holding a gun looking to the side, ready to pull the trigger. According to narrative theory, action codes are applied within this poster as they convey violence and conflict. The fact that the background is dark with only a few street lights gives the audience a sense of enigma, also the body language of the man looking away leaves the demographic with unanswered questions, such as what could the man be looking at?.

Furthermore according to Todorov, within narrative theory, there is an equilibrium which shows that their is a beginning to the characters life where there could've been no action occurring. Which then it leads into a disequilibrium which is where action begins to occur and everything goes wrong causing a huge dilemma, thus this is where Propp's study on the seven spheres of action takes place. As the main protagonist prevents the villain from creating conflict and restores the equilibrium. This thus welcomes the new equilibrium which occurs near the end and everything restores to its natural setting.