Men's Health - Audience
Men's Health - Audience blog tasks
Read the Men's Health Media Pack in full to get a good idea of the demographics and psycho graphics for the Men's Health target audience then answer the following questions:
1) How does the magazine introduce itself?
--> The magazine introduces itself as a world wide and known magazines; it gives out the impression that its the most successful magazine business. Furthermore, because of all the different types of information and promotions it gives out it shows that the magazine can offer a variety of information to customers. The magazine seems to boost a lot about its achievements showing that they are very proud of how far they have come. this is due to the fact nowadays people are not really interested in magazines; yet it is still a popular magazine.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
--> The introduction suggest that the representation of masculinity is quite traditional as they are showing a typical James Bond type on the front of the magazine, who is very muscular and handsome and other men aspire to become like. Also, it shows hyper-masculinity because it exaggerates the male features and how they are meant to look like.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
--> Men who read "Men's Health" instead of "GQ" and "Esquire" are typically higher class, such as ABC1.
4) What is the difference between circulation and readership
--> Circulation is the number of copies distributed on a certain day. Circulation is a principal used to set advertising rates for the a certain company in this case Men's Health. However, it is not the amount sold because they can make revenue through the amount distributed; due to the amount of people interested in the magazine. Readership is an estimate on the amount of readers a company has. For example, Men's Health has an estimate of about 1 million readers.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation is 180,000 and readership is 643,000 for ABC1 men and AB men is 321,000.
6) How do readers generally interact with the digital version of the magazine?
The digital version of the magazine is accessed more by mobile phone than any other technological devices and have 562,000 monthly unique users.
7) How many people do Men's Health reach across social media platforms?
Through social media they reach around 1,200,000 monthly users.
8) What is the audience profile for Men's Health readers?
The audience profile is affluent and intelligent audiences who are generally the middle class and target the age range of 25-44 out of those 700k who are educated and have a degree and 200k who earn more than 50k and majority of the audience are ABC1.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
They spend around £1.1bn on fashion and their philosophy states that we are stylish, contemporary wearable and individual.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average money spent on watch collections is £4,123. This statistic suggests that the men reading are rather wealthy since they are able to spend such an absurd amount of money on watches.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% use moisturiser, and it somewhat goes against the typical masculine stereotypes.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men spend £239Million a year on sportswear, swimwear and trainers. They spend 702k on wearable devices.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Focuses on high-end performance fashion.
Synchronised: A magazine focused on watches.
Epicure: A cooking related magazine for men.14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men would most likely be aspireres and succeeders as they;d be the most likely to want to engage in these sort of magazines.
15) What additional brand extensions do Men's Health offer?
An urban race and gym equipment.
16) What are the global statistics for Men's Health?
International Editions: 37
Countries Published: 60
Global Circulation: 4.5M
Global Readership: 26.7M
Websites: 25
Uniques: 23.7M
Social Media Footprint: 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
18) What audience pleasures are offered by the magazine?
They offer additional brand extensions as part of the magazine, also offers several discounts and adverts inside.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying jobs, where the reader has a reasonable amount of free time.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Due to it's popularity it's managed to remain at the top and make sales.
Read the Men's Health Media Pack in full to get a good idea of the demographics and psycho graphics for the Men's Health target audience then answer the following questions:
1) How does the magazine introduce itself?
--> The magazine introduces itself as a world wide and known magazines; it gives out the impression that its the most successful magazine business. Furthermore, because of all the different types of information and promotions it gives out it shows that the magazine can offer a variety of information to customers. The magazine seems to boost a lot about its achievements showing that they are very proud of how far they have come. this is due to the fact nowadays people are not really interested in magazines; yet it is still a popular magazine.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
--> The introduction suggest that the representation of masculinity is quite traditional as they are showing a typical James Bond type on the front of the magazine, who is very muscular and handsome and other men aspire to become like. Also, it shows hyper-masculinity because it exaggerates the male features and how they are meant to look like.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
--> Men who read "Men's Health" instead of "GQ" and "Esquire" are typically higher class, such as ABC1.
4) What is the difference between circulation and readership
--> Circulation is the number of copies distributed on a certain day. Circulation is a principal used to set advertising rates for the a certain company in this case Men's Health. However, it is not the amount sold because they can make revenue through the amount distributed; due to the amount of people interested in the magazine. Readership is an estimate on the amount of readers a company has. For example, Men's Health has an estimate of about 1 million readers.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation is 180,000 and readership is 643,000 for ABC1 men and AB men is 321,000.
6) How do readers generally interact with the digital version of the magazine?
The digital version of the magazine is accessed more by mobile phone than any other technological devices and have 562,000 monthly unique users.
7) How many people do Men's Health reach across social media platforms?
Through social media they reach around 1,200,000 monthly users.
8) What is the audience profile for Men's Health readers?
The audience profile is affluent and intelligent audiences who are generally the middle class and target the age range of 25-44 out of those 700k who are educated and have a degree and 200k who earn more than 50k and majority of the audience are ABC1.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
They spend around £1.1bn on fashion and their philosophy states that we are stylish, contemporary wearable and individual.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average money spent on watch collections is £4,123. This statistic suggests that the men reading are rather wealthy since they are able to spend such an absurd amount of money on watches.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% use moisturiser, and it somewhat goes against the typical masculine stereotypes.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men spend £239Million a year on sportswear, swimwear and trainers. They spend 702k on wearable devices.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Focuses on high-end performance fashion.
Synchronised: A magazine focused on watches.
Epicure: A cooking related magazine for men.14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men would most likely be aspireres and succeeders as they;d be the most likely to want to engage in these sort of magazines.
15) What additional brand extensions do Men's Health offer?
An urban race and gym equipment.
16) What are the global statistics for Men's Health?
International Editions: 37
Countries Published: 60
Global Circulation: 4.5M
Global Readership: 26.7M
Websites: 25
Uniques: 23.7M
Social Media Footprint: 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
18) What audience pleasures are offered by the magazine?
They offer additional brand extensions as part of the magazine, also offers several discounts and adverts inside.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying jobs, where the reader has a reasonable amount of free time.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Due to it's popularity it's managed to remain at the top and make sales.
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