Oh Comely - Audience blog tasks
Oh Comely - Audience blog tasks
Read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience then answer the following questions:
1) How does Oh Comely introduce itself?
--> Oh Comely introduces itself a highly sophisticated magazine. They cover seems very empowering for women. Therefore, showing they have a niche audience. The also introduces them self to be a very feminist magazine with the type of articles inside the article
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
3) How is Oh Comely distributed to the audience?
Oh Comely is distributed through independents, WHSmith and international outlets.
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
I think that the age range would be around 20-39 as 20 years old is around the age you would be when attending university, an audience that I think Oh Comely is aimed at. I also think that that most of the audience would be either AB or ABC1, referring to social classes.
5) What psychographic groups might be attracted to Oh Comely?
I think that the reformer or the explorer would be attracted to this magazine as these psycographic groups are arguably the most interested in changing the world, or exmploring it and finding out more of it.
6) What social class classification would you expect most Oh Comely readers to be? Why?
I would expect most of the Oh Comely readers These figures are a lot lower than the statistics for MH, barring the average age. This is because Oh Comely is quite a niche magazine, aimed at a much smaller audience compared to that of Men's Health.
7) What level of education would you expect for most Oh Come
I would expect most of the readers to be highly educated, for them to enjoy this type of magazine, where there is such a creative element to it. This is further portrayed by how sophisticated Oh Comely tries to be, therefore the more educated audiences would appreciate and understand it.
8) What audience pleasures are offered by Oh Comely?
For some diversion is a talking point, but for that, Oh Comely would have to be a part of their lifestyle, that meaning that they would read Oh Comely at an independent local coffee shop on a Sunday.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
The design for Oh Comely is quite minimal, yet it does this to focus on the articlea bout the people, thus drawing the readers attention to what they're about as well as who they are.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
It can be argued that Oh Comely has been able to mainatin a loyal audience thorugh the clear observation that this womens lifestyle magazine is a completley different take on this genre, with some articles fitting into the criteria for stage 5 masculinity. Rivalmagazines like Cosmopolitan focus on women pleasing men etc. where as Oh Comely focuses a lot more on the powerful women who are a apart of the magazine
Read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience then answer the following questions:
1) How does Oh Comely introduce itself?
--> Oh Comely introduces itself a highly sophisticated magazine. They cover seems very empowering for women. Therefore, showing they have a niche audience. The also introduces them self to be a very feminist magazine with the type of articles inside the article
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
These figures are a lot lower than the statistics for MH, barring the average age. This is because Oh Comely is quite a niche magazine, aimed at a much smaller audience compared to that of Men's Health.
Oh Comely is distributed through independents, WHSmith and international outlets.
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
I think that the age range would be around 20-39 as 20 years old is around the age you would be when attending university, an audience that I think Oh Comely is aimed at. I also think that that most of the audience would be either AB or ABC1, referring to social classes.
5) What psychographic groups might be attracted to Oh Comely?
I think that the reformer or the explorer would be attracted to this magazine as these psycographic groups are arguably the most interested in changing the world, or exmploring it and finding out more of it.
6) What social class classification would you expect most Oh Comely readers to be? Why?
I would expect most of the Oh Comely readers These figures are a lot lower than the statistics for MH, barring the average age. This is because Oh Comely is quite a niche magazine, aimed at a much smaller audience compared to that of Men's Health.
7) What level of education would you expect for most Oh Come
I would expect most of the readers to be highly educated, for them to enjoy this type of magazine, where there is such a creative element to it. This is further portrayed by how sophisticated Oh Comely tries to be, therefore the more educated audiences would appreciate and understand it.
8) What audience pleasures are offered by Oh Comely?
For some diversion is a talking point, but for that, Oh Comely would have to be a part of their lifestyle, that meaning that they would read Oh Comely at an independent local coffee shop on a Sunday.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
The design for Oh Comely is quite minimal, yet it does this to focus on the articlea bout the people, thus drawing the readers attention to what they're about as well as who they are.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
It can be argued that Oh Comely has been able to mainatin a loyal audience thorugh the clear observation that this womens lifestyle magazine is a completley different take on this genre, with some articles fitting into the criteria for stage 5 masculinity. Rivalmagazines like Cosmopolitan focus on women pleasing men etc. where as Oh Comely focuses a lot more on the powerful women who are a apart of the magazine
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