WEEK 7: Mail Online

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Dramatic moment 'moped gang rammed a stolen car into luxury jewellery store Boodles before stabbing the brave builder who tried to stop them with samurai swords and slashing his knees with an axe'




A video grab of the inside of the jewellery store Boodles shows terrified staff fleeing as the car crashes into the shop






  • Summarise the story in your own words: is this is an example ofhard news or soft news?
--> This story is about a Range Rover that crashed into a jeweler shop so that a gang can rob it. One person who was passing by tried stopping it and got stabbed by one of the gang members. Furthermore, all five men that robbed the store have been caught on camera and we're arrested. This is an example of Hard news because it is very serious and  it not entertainment. The news value that could be connected to this could be continuity as this is an ongoing thing in the Uk
  • Explain how or why this story appeals to an audience (use media terminology and theory here).
-->This story appeals to the audience because it also gives surveillance because it provides information to everyone to make sure they stay safe. This is because of the increase in the knife crime in 2018. Furthermore, you could say dependency theory as most parents and young adults rely on the media to tell them news similar to this so they know how dangerous it can become even during busy hours.- Blumer and Katz and Rokeach and DeFleur.
  • Comment on the story: to what extent does it reflect the values and ideologies of the newspaper? Is this an example of quality journalism or simply clickbait? 
-->  This story to some extent reflects the values and ideologies of the newspaper because it always audience to keep track of stories that are always coming. I think this is an example of clickbait because newspapers want views and if there put a story out there that relates to the public then they are more likely to get a reaction and a view out of it. Furthermore, the story is really short it only has a few lines, hence why it cannot be quality journalism because there are not enough details for it to have any quality in the story. however, because it is the type of story that audiences are going to want to know about it is quick and easy revenue for mail online to make.




























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