Learner Reponse

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Solid answers coursing both texts effectively
EBI: More use of media terminology/ Theory.

2) Read the whole mark scheme for this assessment carefully. Identify three potential points that you could have made in your essay for Question 1 (Shirky, audiences and producers).
--> The impact of digital convergent media platforms on media production, distribution and circulation.
--> The construction of products including the use or  subversion of website conventions design or content.
--> how audiences use the media in different ways, reflecting the demographic factors as well as aspects of identity and cultural capital.

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (values and ideologies).
--> The End of audience that Clay Skirky writes of means that a wider and more diverse range of values and ideologies are now available to consumers. Teen Vogue illustrates this with a liberal agenda that promotes perspectives that have changed since the early 2000s. Promoting Judith Butler’s view on gender as performance, Teen Vogue is positive on gender fluidity and an increasingly non-
binary approach gender identity. This is illustrated by features such as the October 2018
article ‘How to Break Away From the Gender Binary’.
--> The Voice offers a explicit black representation and perspective on news stories and and issues in London and The UK. This alone sets it apart from mainstream media and suggests that Hesmondhalgh view that only a narrow range of values and ideologies are available is not
entirely accurate. Features such as the first black photographer to shoot the cover picture of
Vogue magazine (December 2018) and a suggestion to ‘Buy black on Black Friday’

4) Use your exam response, the mark scheme and any other resource you wish to use to write a detailed essay plan for Question 1. Make sure you are planning at least five well-developed paragraphs in addition to a brief introduction and conclusion.
--> Introduction:

According to Clay Shirky, he conveys through the end of audience theory the change in the connection between audiences and producers as the demographic are beginning to consume information and distribute it themselves. They also interact with producers to promote their opinion and voices on significant, relevant topics that they wan't to converse on.

Teen vogue:


Launched in 2003 as aprint magazine -  coventional magzine that focused mostlt on fashion - developed through online growth and was directed by Picardi
Owned by Conde Nas and maximised it's profit
Construction and consumption reflects a change in the relationship between audiences and producers - through directing their main focus on politics, activism and feminism - develops reputation towards high quality journalism

The Voice:

Founded in 1982 - Only British national black weekly newspaper within the UK
Aimed at British African Caribbean community - emerged within it's time period due to riots as their was a need to offer a voice and representation to Black Britain's
Paul Gilroy's black diasporic identity theory - defined as the 'scattering of people'
Conveyed how black people didn't posses identities and how they were forced across seas as they didn't feel at home within the country they are placed in - in other words 'liquidity of culture'
Gilroy - identity is irreversible due to the origin always reminding them of slavery and displacement

5) Finally, do the same for Question 2. Remember, Question 2 is a synoptic question so your answer must refer to aspects from the whole A Level Media course. Therefore, make sure you are bringing in CSPs, theories or debates from across the whole course of study.
--> - The 'End of Audience' that Clay Shirky composes of implies that a more extensive, increasingly differing scope of qualities and belief systems are presently accessible to purchasers. Adolescent Vogue represents this with a liberal plan that advances points of view supported by digital women's activists in the late 2000s.

- Features, for example, the primary dark photographic artist to shoot the cover picture of Vogue magazine (December 2018) and a proposal to 'Purchase dark on Black Friday' (November 2018) both mirror this plan.

- Teen Vogue, indeed, strengthens the desires put on ladies concerning excellence and appearance. This is backward and advances an entrepreneur perfect that supports individuals – especially ladies – to burn through cash to illuminate 'issues' with their life and appearance.

- Men's Health magazine – which while seeming to advance dynamic causes, (for example, psychological wellness - #SlayWinterBlues), truth be told, strengthens the possibility that men ought to burn through cash on changing their appearance.

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