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Representation 2

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Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representation is important in media studies because it is a process which the media presents the 'real world' to an audience and the various ways it portrays this through dominant and alternative ways. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? Through the simple picture of the paparazzi took of Kate Middleton can cause many different meaning through media. Her actions, location, facial expressions and clothes are all used in the media as a scapegoat to label and portray her in a certain way which maybe be incorrect and create a negative portrayal of her. 3) Summarise the section 'The how, who and why of media representation' in 50 words. 4) How does Stuar...
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Daily Mail case study

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Daily Mail case study: Blog tasks Work through the following tasks to complete your case study on the Daily Mail and specifically the 21 September edition of the newspaper.  Daily Mail analysis: Friday 21 September Use your notes from the lesson to answer the following questions. 1) What are the front page stories on the 21 September edition of the Daily Mail? --> The first story if the front page is the about the Royal family; Megan Markle and her mother. The second story is about Theresa May's embarrassing encounter with the EU, They disagreed with her plans about leaving the EU. 2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail? -->  3) Media language: Write an analysis of the construction of the Daily Mail homepage: Page design, font, text, images, conventions, hard news/soft news, news values etc. --> The Font is serif which is seen to be very traditional whichis represneted since the dialy mail i...
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Readings

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The denotation of this advert is 50 Cent using a quote to advertise a sport-related company. The connotation of this is that he is trying to relate with the customers by quoting how he has lived life. Also, that it says "I am what I am" shows that he will not change for nothing. Another connotation would be the quote; it can show that you should live in the moment and go buy shoes from rebook. The copy of the text is that it shows that it is directly aiming this at the audience. This is known as the direct mode of address. The font is traditional which shows an element of power because it gives the sense that the company has been there for a long time so it will always be reliable. Furthermore, this typography  also shows some type of dominance because of it bold and standing out print. The colour  of this is monochrome giving the advert a dramatic like effect and making you focus more on the specific subject rather than the colors. Also, this effects al...
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