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Media Regulation

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MEDIA REGULATION 1) What is regulation and why do media industries need to be regulated? --> Regulation is a set of rules provided to ensure that organisations operate fairly. In the media industry, there are several regulatory bodies that exist to monitor the way that their industries work. Broadcast media(TV and Radio) are regulated by OFCOM- the Office of Communication and the advertising industry is regulated by Advertising Standards Authority. . 2) What is OFCOM responsible for? --> OFCOM is responisble for the regulations of television, radio, telephone services and some aspects of the internet. Most relevant are TV and Radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? --> One of the most important broadcasting code I think is Protecting the under-eighteens. This is because young people are very vunerable and can easily be ...
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Readings

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The denotation of this advert is 50 Cent using a quote to advertise a sport-related company. The connotation of this is that he is trying to relate with the customers by quoting how he has lived life. Also, that it says "I am what I am" shows that he will not change for nothing. Another connotation would be the quote; it can show that you should live in the moment and go buy shoes from rebook. The copy of the text is that it shows that it is directly aiming this at the audience. This is known as the direct mode of address. The font is traditional which shows an element of power because it gives the sense that the company has been there for a long time so it will always be reliable. Furthermore, this typography  also shows some type of dominance because of it bold and standing out print. The colour  of this is monochrome giving the advert a dramatic like effect and making you focus more on the specific subject rather than the colors. Also, this effects al...
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Representation 2

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Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representation is important in media studies because it is a process which the media presents the 'real world' to an audience and the various ways it portrays this through dominant and alternative ways. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? Through the simple picture of the paparazzi took of Kate Middleton can cause many different meaning through media. Her actions, location, facial expressions and clothes are all used in the media as a scapegoat to label and portray her in a certain way which maybe be incorrect and create a negative portrayal of her. 3) Summarise the section 'The how, who and why of media representation' in 50 words. 4) How does Stuar...
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