OSP Indexes

-

Comments

Post a Comment

Popular posts from this blog

Media Regulation

-
MEDIA REGULATION 1) What is regulation and why do media industries need to be regulated? --> Regulation is a set of rules provided to ensure that organisations operate fairly. In the media industry, there are several regulatory bodies that exist to monitor the way that their industries work. Broadcast media(TV and Radio) are regulated by OFCOM- the Office of Communication and the advertising industry is regulated by Advertising Standards Authority. . 2) What is OFCOM responsible for? --> OFCOM is responisble for the regulations of television, radio, telephone services and some aspects of the internet. Most relevant are TV and Radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? --> One of the most important broadcasting code I think is Protecting the under-eighteens. This is because young people are very vunerable and can easily be ...
Read more

Blog tasks: Representation of women in advertising

-
Blog tasks: Representation of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representation of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry suggest advertising has changed since the mid-1990s because advertising has increasingly employed images in which gender and sexual orientation of the subjects ar...
Read more

Readings

-
Image
The denotation of this advert is 50 Cent using a quote to advertise a sport-related company. The connotation of this is that he is trying to relate with the customers by quoting how he has lived life. Also, that it says "I am what I am" shows that he will not change for nothing. Another connotation would be the quote; it can show that you should live in the moment and go buy shoes from rebook. The copy of the text is that it shows that it is directly aiming this at the audience. This is known as the direct mode of address. The font is traditional which shows an element of power because it gives the sense that the company has been there for a long time so it will always be reliable. Furthermore, this typography  also shows some type of dominance because of it bold and standing out print. The colour  of this is monochrome giving the advert a dramatic like effect and making you focus more on the specific subject rather than the colors. Also, this effects al...
Read more