Media Blog 1

Narrative 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  --> 2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. -->    https://www.youtube.com/watch?v=Hl_8pfd1LnE                                                                                                                                               ...

Genre Factsheet 03:   1) What example is provided of why visual iconographies are so important? -->  Star Wars and Star Trek us e  recognizable i conographies of Science fiction. They both share enough characteristics to be considered the same type of genre (Sci-fi). 2) What examples are provided of the importance of narrative in identifying genre? --> Genre can be indicated in the way the story is told through its narrative. In soap operas and sit-coms could encounter problems such as a member of a family having trouble at work and how this is portrayed can be a way of identifying the genre. 3) What is the difference between character representation in action movies and disaster movies? -->  In action films the hero tends to be positioned outside of the main supportive group and does his job alone while in disaster movies usually often place the heroic role within the group of people and have to work together to solve the problem. 4) W...

Reception Theory Dominant, Preferred or Hegemonic Reading : The preferred reading would be that the audience would be that Reebok are using a successful rapper 50 cent to promote their brand. Since they are doing this they will have an increase in sales and therefore become more popular. The Negotiated Reading: The  negotiated reading  is that Reebok has c hosen to dress 50 Cent in a hat, chains and a vest which is normally associated with gangs and violence. However, the audience could read this is he came from gangs and crime but he still bettered his life, and that anyone can improve their lifestyle by using products from Reebok.  The Oppositional Reading: An  oppositional reading  is the way  that the image is portrayed. The use of hats, chains, vests and criminal fingerprints could suggest that Reebok are encouraging criminal activities and promoting their products to people who are in gangs.

Semiotics Example 1: Icon Example 2: Index Example 3: Symbol 2. Why are icons and indexes so important in media texts? - Icons are signs that have a physical resemblance to the signified-the thing being represented. The Index signs show evidence of what is being represented. Icons are used in everyday life, for example, a wheelchair icon is to show disabled people where to go use the toilet or what is available to them likewise for the men and women. Indexes have a direct connection with what is being signified, which means it links with the icon and is very similar to it. 3) Why might global brands try and avoid symbols in their advertising and marketing? -  4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? The media text that failed to communicate the meaning would be the Pe...

The denotation is a famous basketball player- Kobe Bryant- holding a basketball. The connotation of this is that this famous player just won a game and he looks like he is screaming in victory. It might also connote motivation and inspiration towards the audience to do the things they are good at again and again. The colours are bright and the yellow stands out, which will easily catch the eye of the audience and make them wanna actually look ay the advert. The copy shows that the advert is somehow motivating the audience and making sure that they understand the message being given through the advert. The font of the advert is very modern which shows it is mainly aimed at the younger generation rather than the older. This might be because while your young your still learn new things and adapting to life. The composition is simple yet effective. This is because the picture is in the background and the bold typography is on the picture showing the connection between the...